diff --git a/scripts/docs-site/build.mjs b/scripts/docs-site/build.mjs
index 4da0e61a7..d91d2f9fd 100644
--- a/scripts/docs-site/build.mjs
+++ b/scripts/docs-site/build.mjs
@@ -292,7 +292,7 @@ function layout({ page, nav, activeTab, html, toc, prev, next }) {
 <meta name="description" content="${escapeAttr(description)}">
 <title>${escapeHtml(title)}</title>
 ${canonicalUrl ? `<link rel="canonical" href="${escapeAttr(canonicalUrl)}">` : ""}
-${page.hidden ? '<meta name="robots" content="noindex,nofollow">' : ""}
+${hreflangLinks(page)}${page.hidden ? '<meta name="robots" content="noindex,nofollow">' : ""}
 <meta property="og:type" content="website">
 <meta property="og:site_name" content="${escapeAttr(config.name)}">
 <meta property="og:title" content="${escapeAttr(ogTitle)}">
@@ -909,6 +909,28 @@ function pageRoute(page) {
   return page.slug === "index" ? (prefix || "/") : `${prefix}/${page.slug}`;
 }
 
+function hreflangLinks(page) {
+  // hreflang alternates require absolute URLs; skip when no canonical origin is set
+  // or when the page is excluded from indexing.
+  if (!canonicalOrigin || page.hidden) return "";
+  // Collect every locale that publishes this same slug, using the current page for
+  // its own locale and skipping any locale variant that is itself hidden.
+  const variants = [];
+  for (const locale of locales) {
+    const variant = locale.code === page.locale ? page : allPageByKey.get(pageKey(locale.code, page.slug));
+    if (variant && !variant.hidden) variants.push(variant);
+  }
+  // Nothing to cross-link if the page exists in only one locale.
+  if (variants.length < 2) return "";
+  const links = variants.map(
+    (variant) => `<link rel="alternate" hreflang="${escapeAttr(htmlLang(variant.locale))}" href="${escapeAttr(`${canonicalOrigin}${pageRoute(variant)}`)}">`,
+  );
+  // x-default points at the English variant when available, otherwise the current page.
+  const defaultPage = variants.find((variant) => variant.locale === "en") ?? page;
+  links.push(`<link rel="alternate" hreflang="x-default" href="${escapeAttr(`${canonicalOrigin}${pageRoute(defaultPage)}`)}">`);
+  return `${links.join("\n")}\n`;
+}
+
 function pageMarkdownRoute(page) {
   const prefix = page.locale === "en" ? "" : `/${page.locale}`;
   return page.slug === "index" ? `${prefix || ""}/index.md` : `${prefix}/${page.slug}.md`;
diff --git a/scripts/docs-site/smoke.mjs b/scripts/docs-site/smoke.mjs
index b9d1bd03f..cab565486 100644
--- a/scripts/docs-site/smoke.mjs
+++ b/scripts/docs-site/smoke.mjs
@@ -128,6 +128,15 @@ if (!/class="tab-link active" href="(?:\/docs)?\/it\/channels"/.test(itChannels)
 if (!/<section class="nav-section"><h2>Overview<\/h2>/.test(itChannels)) {
   throw new Error("it channels: localized sidebar is missing");
 }
+if (!itChannels.includes(`<link rel="alternate" hreflang="it" href="${expectedOrigin}/it/channels">`)) {
+  throw new Error("it channels: self-referential hreflang alternate is missing");
+}
+if (!itChannels.includes(`<link rel="alternate" hreflang="en" href="${expectedOrigin}/channels">`)) {
+  throw new Error("it channels: hreflang alternate back to English is missing");
+}
+if (!itChannels.includes(`<link rel="alternate" hreflang="x-default" href="${expectedOrigin}/channels">`)) {
+  throw new Error("it channels: x-default hreflang alternate is missing");
+}
 const index = fs.readFileSync(path.join(site, "index.html"), "utf8");
 if (!index.includes(`<link rel="canonical" href="${expectedOrigin}/">`)) {
   throw new Error(`index: canonical link should use ${expectedOrigin}`);
@@ -135,6 +144,12 @@ if (!index.includes(`<link rel="canonical" href="${expectedOrigin}/">`)) {
 if (!index.includes(`<meta property="og:url" content="${expectedOrigin}/">`)) {
   throw new Error(`index: og:url should use ${expectedOrigin}`);
 }
+if (!index.includes(`<link rel="alternate" hreflang="en" href="${expectedOrigin}/">`)) {
+  throw new Error("index: self-referential hreflang alternate is missing");
+}
+if (!index.includes(`<link rel="alternate" hreflang="x-default" href="${expectedOrigin}/">`)) {
+  throw new Error("index: x-default hreflang alternate is missing");
+}
 const gettingStarted = fs.readFileSync(path.join(site, "start/getting-started/index.html"), "utf8");
 const gettingStartedOgImage = `${expectedOrigin}/og/start/getting-started.png`;
 if (!fs.existsSync(path.join(site, "og/start/getting-started.png"))) {