fix(consent): enforce consent-aware analytics

apps/sim/app/(auth)/signup/signup-form.tsx

@@ -5,7 +5,9 @@ import { Turnstile, type TurnstileInstance } from '@marsidev/react-turnstile'
 import { createLogger } from '@sim/logger'
 import { useRouter, useSearchParams } from 'next/navigation'
 import { usePostHog } from 'posthog-js/react'
+import { trackGoogleEvent } from '@/lib/analytics/google'
 import { client, useSession } from '@/lib/auth/auth-client'
+import { useTrackingConsent } from '@/lib/consent/tracking-consent'
 import { getEnv, isFalsy } from '@/lib/core/config/env'
 import { isSsoEnabled } from '@/lib/core/config/env-flags'
 import { validateCallbackUrl } from '@/lib/core/security/input-validation'
@@ -107,6 +109,7 @@ function SignupFormContent({
   const searchParams = useSearchParams()
   const { refetch: refetchSession } = useSession()
   const posthog = usePostHog()
+  const { measurement } = useTrackingConsent()
   const [isLoading, setIsLoading] = useState(false)
 
   useEffect(() => {
@@ -344,6 +347,8 @@ function SignupFormContent({
         return
       }
 
+      if (measurement) trackGoogleEvent('sign_up', { method: 'email' })
+
       try {
         await refetchSession()
         logger.info('Session refreshed after successful signup')

apps/sim/app/(landing)/components/footer/footer.tsx

@@ -1,4 +1,5 @@
 import Link from 'next/link'
+import { ConsentPreferencesTrigger } from '@/app/_shell/consent/consent-preferences-trigger'
 import { ALL_COMPETITORS } from '@/app/(landing)/comparisons/utils'
 import { SimWordmark } from '@/app/(landing)/components/navbar/components/sim-wordmark'
 import { MODEL_PROVIDERS_WITH_CATALOGS } from '@/app/(landing)/models/utils'
@@ -19,14 +20,25 @@ import { MODEL_PROVIDERS_WITH_CATALOGS } from '@/app/(landing)/models/utils'
  */
 
 const LINK_CLASS =
-  'text-sm text-[var(--text-muted)] transition-colors hover:text-[var(--text-primary)]'
+  'text-left text-sm text-[var(--text-muted)] transition-colors hover:text-[var(--text-primary)]'
 
-interface FooterItem {
+interface FooterLinkItem {
   label: string
   href: string
   external?: boolean
 }
 
+interface FooterConsentItem {
+  label: string
+  consentPreferences: true
+}
+
+type FooterItem = FooterLinkItem | FooterConsentItem
+
+interface FooterProps {
+  showConsentPreferences?: boolean
+}
+
 /**
  * Platform modules link to their local landing pages (internal link equity
  * stays on the ranking pages); docs-only surfaces (MCP, API, Self Hosting)
@@ -108,27 +120,37 @@ const SOCIAL_LINKS: FooterItem[] = [
 const LEGAL_LINKS: FooterItem[] = [
   { label: 'Terms of Service', href: '/terms' },
   { label: 'Privacy Policy', href: '/privacy' },
+  { label: 'Cookie Policy', href: '/cookie-policy' },
 ]
 
+const CONSENT_PREFERENCES_LINK: FooterConsentItem = {
+  label: 'Cookie preferences',
+  consentPreferences: true,
+}
+
 function FooterColumn({ title, items }: { title: string; items: FooterItem[] }) {
   return (
     <div>
       <h3 className='mb-4 text-[var(--text-primary)] text-sm'>{title}</h3>
       <div className='flex flex-col gap-2.5'>
-        {items.map(({ label, href, external }) =>
-          external ? (
+        {items.map((item) =>
+          'consentPreferences' in item ? (
+            <ConsentPreferencesTrigger key={item.label} className={LINK_CLASS}>
+              {item.label}
+            </ConsentPreferencesTrigger>
+          ) : item.external ? (
             <a
-              key={label}
-              href={href}
+              key={item.label}
+              href={item.href}
               target='_blank'
               rel='noopener noreferrer'
               className={LINK_CLASS}
             >
-              {label}
+              {item.label}
             </a>
           ) : (
-            <Link key={label} href={href} className={LINK_CLASS}>
-              {label}
+            <Link key={item.label} href={item.href} className={LINK_CLASS}>
+              {item.label}
             </Link>
           )
         )}
@@ -137,7 +159,7 @@ function FooterColumn({ title, items }: { title: string; items: FooterItem[] })
   )
 }
 
-export function Footer() {
+export function Footer({ showConsentPreferences = false }: FooterProps) {
   return (
     <footer className='mt-[120px] w-full border-[var(--border)] border-t max-sm:mt-16 max-lg:mt-[88px]'>
       <div className='mx-auto w-full max-w-[1460px] px-20 pt-16 pb-16 max-sm:px-5 max-lg:px-8 max-lg:pt-12 max-lg:pb-12'>
@@ -161,7 +183,12 @@ export function Footer() {
           <FooterColumn title='Integrations' items={INTEGRATION_LINKS} />
           <FooterColumn title='Models' items={MODEL_LINKS} />
           <FooterColumn title='Socials' items={SOCIAL_LINKS} />
-          <FooterColumn title='Legal' items={LEGAL_LINKS} />
+          <FooterColumn
+            title='Legal'
+            items={
+              showConsentPreferences ? [...LEGAL_LINKS, CONSENT_PREFERENCES_LINK] : LEGAL_LINKS
+            }
+          />
         </nav>
 
         <p className='mt-16 text-[var(--text-muted)] text-sm'>© 2026 Sim. All rights reserved.</p>

apps/sim/app/(landing)/components/landing-shell/landing-shell.tsx

@@ -1,4 +1,5 @@
 import type { ReactNode } from 'react'
+import { isHosted } from '@/lib/core/config/env-flags'
 import { getGitHubStars } from '@/lib/github/stars'
 import { Footer } from '@/app/(landing)/components/footer/footer'
 import { Navbar } from '@/app/(landing)/components/navbar/navbar'
@@ -46,7 +47,7 @@ export async function LandingShell({ children }: LandingShellProps) {
       </a>
       <Navbar stars={stars} />
       {children}
-      <Footer />
+      <Footer showConsentPreferences={isHosted} />
     </div>
   )
 }

apps/sim/app/(landing)/cookie-policy/consent-preferences-link.tsx

@@ -1,7 +1,7 @@
 'use client'
 
 import type { ReactNode } from 'react'
-import { OPEN_CONSENT_PREFERENCES_EVENT } from '@/lib/consent/constants'
+import { ConsentPreferencesTrigger } from '@/app/_shell/consent/consent-preferences-trigger'
 import { PROSE_TYPE } from '@/app/(landing)/components/prose-page/constants'
 
 interface ConsentPreferencesLinkProps {
@@ -13,19 +13,12 @@ interface ConsentPreferencesLinkProps {
  * expanded, so a recorded choice can be withdrawn or changed. Wearing the
  * prose link chrome, it reads as part of the sentence it sits in.
  *
- * Only rendered where the consent runtime is mounted — see the call site. On a
- * self-hosted deployment nothing would listen for the event, so the Cookie
- * Policy renders the phrase as plain text rather than a control that does
- * nothing when clicked.
+ * Only rendered where the consent runtime is mounted — see the call site. The
+ * Cookie Policy renders plain text on self-hosted deployments, where there is
+ * no preferences dialog to open.
  */
 export function ConsentPreferencesLink({ children }: ConsentPreferencesLinkProps) {
   return (
-    <button
-      type='button'
-      className={PROSE_TYPE.link}
-      onClick={() => window.dispatchEvent(new Event(OPEN_CONSENT_PREFERENCES_EVENT))}
-    >
-      {children}
-    </button>
+    <ConsentPreferencesTrigger className={PROSE_TYPE.link}>{children}</ConsentPreferencesTrigger>
   )
 }

apps/sim/app/(landing)/cookie-policy/cookie-policy-content.tsx

@@ -8,10 +8,6 @@ import {
 import { PROSE_TABLE_WIDTHS } from '@/app/(landing)/components/prose-page/constants'
 import { ConsentPreferencesLink } from '@/app/(landing)/cookie-policy/consent-preferences-link'
 
-/**
- * One cookie-inventory table per consent category. The three share a header and
- * a column layout, so they are built from one shape rather than repeated.
- */
 /**
  * The withdrawal control, or the bare phrase on a self-hosted deployment. The
  * consent runtime is hosted-only, so there the button would have no listener
@@ -41,15 +37,14 @@ function cookieTable(caption: string, rows: ReactNode[][]): LegalBlock {
  *
  * The tables describe what Sim and its providers actually set, grouped by the
  * three categories the banner offers. Keep them in step with the banner's
- * categories (`lib/consent/constants`) and with the tags configured in Google
- * Tag Manager: naming a cookie the site no longer sets is as wrong as omitting
- * one it does.
+ * categories and consent-managed scripts: naming a cookie the site no longer
+ * sets is as wrong as omitting one it does.
  */
 export const COOKIE_POLICY_CONFIG: LegalPageConfig = {
   title: 'Cookie Policy',
   description:
     'What cookies Sim sets, why, how long they last, and how to change your choice at any time.',
-  lastUpdated: 'August 18, 2026',
+  lastUpdated: 'August 24, 2026',
   intro: [
     {
       kind: 'paragraph',
@@ -120,7 +115,9 @@ export const COOKIE_POLICY_CONFIG: LegalPageConfig = {
             <>
               <strong>Analytics</strong> — how many people use Sim, which pages and features they
               reach, and where errors happen, so we can improve the product. Measurement only; we do
-              not use these to target advertising.
+              not use these to target advertising. Google Analytics loads with analytics storage
+              denied and cannot set analytics cookies until this category is allowed; before then,
+              it may send limited cookieless consent and measurement signals.
             </>,
             <>
               <strong>Marketing</strong> — measuring which campaigns bring builders to Sim and
@@ -182,6 +179,24 @@ export const COOKIE_POLICY_CONFIG: LegalPageConfig = {
           ['hubspotutk', 'HubSpot', 'Identifies a visitor across form submissions.', '6 months'],
           ['__hssc', 'HubSpot', 'Tracks the current session.', '30 minutes'],
           ['__hssrc', 'HubSpot', 'Detects whether the visitor restarted their browser.', 'Session'],
+          [
+            'ph_*_posthog',
+            'PostHog',
+            'Stores analytics identity and durable session state after analytics consent is granted.',
+            '1 year',
+          ],
+          [
+            '__ph_opt_in_out_*',
+            'PostHog',
+            'Records PostHog’s local capture state, synchronized from your Sim analytics choice.',
+            'Until you change your choice',
+          ],
+          [
+            'ph_*_window_id / ph_*_primary_window_exists',
+            'PostHog',
+            'Coordinates analytics state for the current browser tab.',
+            'Session',
+          ],
         ]),
         cookieTable('Marketing', [
           [
@@ -199,7 +214,6 @@ export const COOKIE_POLICY_CONFIG: LegalPageConfig = {
           ],
           ['personalization_id', 'X (Twitter)', 'Personalizes the ads shown on X.', '13 months'],
           ['muc_ads', 'X (Twitter)', 'Measures ad conversions across X domains.', '13 months'],
-          ['_gcl_*', 'Google Ads', 'Attributes a sign-up to the ad that led to it.', '90 days'],
         ]),
       ],
     },
@@ -224,7 +238,7 @@ export const COOKIE_POLICY_CONFIG: LegalPageConfig = {
         },
         {
           kind: 'paragraph',
-          content: `We honor Global Privacy Control (GPC). If your browser or an extension sends a GPC signal, we treat it as an instruction to opt out of analytics and marketing cookies without your having to use the banner.`,
+          content: `We honor Global Privacy Control (GPC). Where the applicable privacy policy provides an opt-out right, the consent service applies that signal to the covered optional categories without requiring you to use the banner.`,
         },
         {
           kind: 'paragraph',
@@ -234,9 +248,9 @@ export const COOKIE_POLICY_CONFIG: LegalPageConfig = {
               <ProseLink href='https://tools.google.com/dlpage/gaoptout'>
                 Google Analytics
               </ProseLink>
-              , <ProseLink href='https://myadcenter.google.com'>Google Ads</ProseLink>,{' '}
-              <ProseLink href='https://x.com/settings/privacy_and_safety'>X (Twitter)</ProseLink>,
-              and <ProseLink href='https://legal.hubspot.com/privacy-policy'>HubSpot</ProseLink>.
+              , <ProseLink href='https://x.com/settings/privacy_and_safety'>X (Twitter)</ProseLink>,{' '}
+              <ProseLink href='https://legal.hubspot.com/privacy-policy'>HubSpot</ProseLink>, and{' '}
+              <ProseLink href='https://posthog.com/privacy'>PostHog</ProseLink>.
             </>
           ),
         },
@@ -256,10 +270,11 @@ export const COOKIE_POLICY_CONFIG: LegalPageConfig = {
             <>
               The providers currently in use are{' '}
               <ProseLink href='https://policies.google.com/technologies/cookies'>Google</ProseLink>{' '}
-              (Analytics, Tag Manager, and Ads),{' '}
+              (Analytics),{' '}
               <ProseLink href='https://legal.hubspot.com/privacy-policy'>HubSpot</ProseLink>,{' '}
               <ProseLink href='https://x.com/en/privacy'>X (Twitter)</ProseLink>,{' '}
-              <ProseLink href='https://ahrefs.com/privacy'>Ahrefs</ProseLink>, and{' '}
+              <ProseLink href='https://ahrefs.com/privacy'>Ahrefs</ProseLink>,{' '}
+              <ProseLink href='https://posthog.com/privacy'>PostHog</ProseLink>, and{' '}
               <ProseLink href='https://www.cloudflare.com/privacypolicy/'>Cloudflare</ProseLink>.
             </>
           ),

apps/sim/app/(landing)/demo/components/demo-scheduler/demo-scheduler.tsx

@@ -2,7 +2,9 @@
 
 import { useEffect } from 'react'
 import Cal, { getCalApi } from '@calcom/embed-react'
-import { isHosted } from '@/lib/core/config/env-flags'
+import { trackGoogleEvent } from '@/lib/analytics/google'
+import { X_DEMO_BOOKED_EVENT_ID } from '@/lib/consent/scripts'
+import { useTrackingConsent } from '@/lib/consent/tracking-consent'
 import type { DemoLead } from '@/app/(landing)/demo/components/demo-form'
 
 /** The Cal.com event the demo books - set `NEXT_PUBLIC_CAL_LINK` to override. */
@@ -15,35 +17,13 @@ const CAL_LINK = process.env.NEXT_PUBLIC_CAL_LINK ?? 'team/sim/demo'
  */
 const CAL_BRAND_COLOR = '#6f3dfa'
 
-/**
- * X (Twitter) conversion event fired when a demo is actually booked, so ad
- * delivery optimizes toward bookings rather than form submits.
- */
-const X_DEMO_BOOKED_EVENT_ID = 'tw-q5xbl-q5xbn'
-
 interface DemoSchedulerProps {
   /** The captured lead used to prefill the Cal.com booking. */
   lead: DemoLead
 }
 
 let calEmbedPreloaded = false
 
-/**
- * Fires the X conversion once the Cal.com booking is confirmed. There is no
- * standalone confirmation page to drop the pixel snippet into — Cal renders the
- * "you're booked" state inside its cross-origin iframe — so the embed's
- * `bookingSuccessfulV2` event is the confirmation.
- *
- * Module-scope so the same function identity can be handed to both `on` and
- * `off`. `window.twq` is only defined where {@link LandingLayout} renders the
- * pixel base code, so the optional call is a second guard for the window
- * between mount and `uwt.js` finishing — the stub `twq` queues calls made
- * before the script loads and replays them.
- */
-function trackDemoBooked(): void {
-  window.twq?.('event', X_DEMO_BOOKED_EVENT_ID, {})
-}
-
 /**
  * Warm the Cal.com embed before the scheduler mounts. Loads `embed.js` and
  * issues the embed's `preload` instruction, which fetches the booker in a
@@ -77,8 +57,20 @@ export function preloadCalEmbed(): void {
  * card stays the same height across the form→calendar transition.
  */
 export function DemoScheduler({ lead }: DemoSchedulerProps) {
+  const { marketing, measurement } = useTrackingConsent()
+
   useEffect(() => {
     let cancelled = false
+    const trackDemoBooked = () => {
+      if (measurement) {
+        trackGoogleEvent('get_a_demo', {
+          page_path: '/demo',
+          form_name: 'sim_demo',
+          booking_status: 'scheduled',
+        })
+      }
+      if (marketing) window.twq?.('event', X_DEMO_BOOKED_EVENT_ID, {})
+    }
     const api = getCalApi({ namespace: CAL_NAMESPACE })
     api
       .then((cal) => {
@@ -87,19 +79,19 @@ export function DemoScheduler({ lead }: DemoSchedulerProps) {
           hideEventTypeDetails: true,
           styles: { branding: { brandColor: CAL_BRAND_COLOR } },
         })
-        // Matches the layout's pixel gating - a self-hosted deployment loads no
-        // base pixel, so it must not subscribe an ad-tracking callback either.
-        if (isHosted) cal('on', { action: 'bookingSuccessfulV2', callback: trackDemoBooked })
+        if (measurement || marketing) {
+          cal('on', { action: 'bookingSuccessfulV2', callback: trackDemoBooked })
+        }
       })
       .catch(() => {})
     return () => {
       cancelled = true
-      if (!isHosted) return
+      if (!measurement && !marketing) return
       api
         .then((cal) => cal('off', { action: 'bookingSuccessfulV2', callback: trackDemoBooked }))
         .catch(() => {})
     }
-  }, [])
+  }, [marketing, measurement])
 
   return (
     <div className='flex h-full min-w-0 flex-col p-6 max-sm:p-5'>